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Wollongong Lead Generation Hacks for Businesses That Mean Business

Wed, 21 May 2025 15:32:27 GMT

Why Local Businesses Need Targeted Lead Generation

Lead generation Wollongong is the strategic process of attracting and converting potential customers into qualified leads specifically within the Wollongong region. If you're looking to grow your business in the Illawarra area, here's what you need to know:

In today's digital landscape, generating high-quality leads is the lifeblood of any Wollongong business looking to grow. With the coastal city's unique market dynamics and the shift from traditional industries to education, technology, and services, generic marketing approaches simply don't cut it anymore.

The statistics speak volumes: over 70% of users click on organic search results rather than paid ads, and Gen Z already accounts for 36% of total retail spending in Australia (forecasted to grow to 48% by 2030). This means Wollongong businesses need targeted strategies to capture this growing market.

What sets effective lead generation Wollongong strategies apart is their ability to deliver warm, ready-to-buy prospects rather than cold traffic. Local businesses report receiving nearly 150 qualified leads in just 7 weeks using specialized approaches, with most seeing a minimum 2-3x return on their investment.

Unlike traditional advertising that broadcasts to everyone and hopes for the best, modern lead generation takes a precision approach – identifying exactly who your ideal customers are, where they spend time online, and what messaging will resonate with them specifically in the Wollongong region.

I'm Amber Porter, and as CEO of RankingCo, I've helped dozens of Wollongong businesses transform their lead generation Wollongong strategies from costly guesswork into predictable systems that deliver measurable results and real revenue growth.

What Is Lead Generation & Why It Matters on the South Coast

Picture this: you've got a fantastic business in Wollongong, but potential customers just don't know you exist. That's where lead generation Wollongong comes in – it's the art and science of turning strangers into interested prospects who want what you're offering.

The Illawarra economy has undergone a remarkable change in recent years. Once the stronghold of steel manufacturing and coal mining, our beautiful coastal region now thrives on diverse sectors including education, technology, and professional services. This shift demands smarter approaches to finding and connecting with potential customers.

"The digital landscape has completely changed how Wollongong businesses need to attract customers," explains our lead generation specialist at RankingCo. "In our connected coastal community, understanding exactly how locals move from first hearing about you to making that purchase decision is absolutely crucial for building a healthy sales pipeline."

What makes this particularly important for South Coast businesses? The data tells the story:

For Wollongong enterprises, effective lead generation isn't just about collecting contact details – it's about understanding buyer intent and building digital competitiveness in a market where everyone is fighting for attention. With the right approach, even small local businesses can experience significant growth by focusing their resources on attracting the right prospects at the right time.

The New Lifeblood of Wollongong Enterprises

Wollongong's economy is experiencing a genuine renaissance. The service sector is booming, with hospitality, professional services, and creative industries leading the charge. Tourism has spiked dramatically, with visitors flocking to our stunning beaches and vibrant city centre.

The University of Wollongong has transformed us into a genuine education hub, bringing thousands of students and academics to the region. This creates unique opportunities for businesses who understand how to tap into these distinct markets through targeted lead generation Wollongong strategies.

As Sarah, a local boutique owner, recently told us: "We used to rely entirely on foot traffic and word of mouth. Now, nearly half our new customers find us through our optimised Google Business Profile and targeted social campaigns. The leads aren't just more numerous – they're actually ready to buy."

This shift highlights why modern lead generation has become the essential fuel powering Wollongong's business growth. By implementing strategies custom specifically to local market conditions, businesses can tap into the unique opportunities our region offers while building sustainable growth pipelines that deliver measurable results.

Want to learn how your business can implement effective Leads SEO strategies? RankingCo specialises in helping Wollongong businesses transform their digital presence into a lead-generating machine.

Lead Generation Wollongong: How It Outperforms Traditional Advertising

The days of hoping your newspaper ad or radio spot brings in customers are fading fast. While traditional advertising still has its place in the marketing mix, modern lead generation Wollongong approaches offer something much more powerful – precision, measurability, and a clear return on investment.

Think about it – when you place a billboard on Crown Street, you're paying the same amount whether 10 people or 10,000 people act on it. With digital lead generation, you're only investing in what actually works.

One game-changing technology we implement at RankingCo is phone whisper tag. When someone calls your business from one of our lead generation campaigns, you'll hear a brief whisper notification before connecting with the caller. "Lead from Google Ads" might play softly in your ear, giving you an instant heads-up about where this prospect came from. This simple feature helps your team tailor their approach and lets you track which marketing channels are driving actual phone calls.

As explained on the Lead Generation As a Service resource: "Lead generation describes the marketing process of cultivating and capturing interest in a product or service for the purpose of developing a sales pipeline."

Lead Generation Wollongong vs Cold Traffic Campaigns

There's a world of difference between generating qualified leads and simply driving traffic to your website. It's about quality over quantity.

With lead generation Wollongong campaigns, we're focusing on capturing prospects who've already shown some level of purchase intent. These warm leads convert at dramatically higher rates – typically 5-20 times better than cold traffic.

"Before working with a specialist, we were spending thousands on general awareness ads," shares Sarah, a Wollongong mortgage broker. "Our office looked busy, but conversions were stuck at around 2%. When we switched to a targeted lead generation funnel, that jumped to 11% almost overnight. The difference was simple – these leads were already looking for exactly what we offer."

Lead Generation Wollongong ROI Metrics You Should Track

When investing in lead generation, knowing your numbers is non-negotiable. At RankingCo, we help our clients track the metrics that truly matter:

Cost Per Lead (CPL) gives you the basic efficiency of your campaign – are you paying $20 or $200 for each new prospect? Lead-to-Customer Conversion Rate reveals how effectively your sales process turns those prospects into paying customers. Together with Customer Acquisition Cost and Customer Lifetime Value , these metrics paint a complete picture of your marketing effectiveness.

Our comprehensive dashboard reporting gives you real-time visibility into these critical numbers. As Mark, a local Wollongong real estate agent, told us: "Before working with RankingCo, we were flying blind. We knew we were getting business from 'somewhere online' but couldn't pinpoint which channels were working. Now we can see exactly which lead sources are most profitable and double down on what works."

With the right lead generation Wollongong strategy, you're not just hoping for results – you're measuring, optimising, and scaling what works. That's the difference between modern lead generation and traditional advertising approaches.

Proven Local Strategies That Consistently Deliver Wollongong Leads

The digital landscape in Wollongong is unique, with its blend of university influence, tourism appeal, and evolving service economy. After helping dozens of local businesses grow, we've identified the strategies that truly move the needle for lead generation Wollongong . Let me share what actually works in our coastal city:

1. Dominate Maps & "Near Me" Searches

When someone in Wollongong pulls out their phone looking for a service "near me," will they find your business? With 46% of Google searches now having local intent, this visibility has become essential rather than optional.

The foundation of local search success starts with a fully optimised Google Business Profile. Think of it as your digital shopfront – it needs to be inviting, accurate and actively maintained. This means regular updates, responding thoughtfully to every review (yes, even the not-so-flattering ones), and showcasing your business with quality geo-tagged photos.

Behind the scenes, proper schema markup works wonders for local visibility. This technical SEO element helps Google understand exactly where you're located and what you offer. As one local tradie told us after implementing our recommendations: "We saw our visibility in Wollongong searches jump by 43% in just two months." The impact can be dramatic.

Citation building might sound dull, but ensuring your business details are consistent across directories like Yelp and Yellow Pages sends powerful trust signals to search engines. For a deeper dive into these technical elements, our guide on Technical SEO covers everything you need to know.

2. Paid Clicks That Pay for Themselves

While organic strategies build your long-term presence, strategic paid advertising delivers immediate results. The key is precision – targeting exactly the right Wollongong searchers with compelling messages.

We've found the most effective approach combines several channels: Google Ads with tight location targeting for Wollongong and surrounding suburbs, Microsoft Ads to capture the often-overlooked 20% of search traffic, and smart remarketing to reconnect with visitors who showed interest but didn't convert.

Ad extensions are particularly powerful for local businesses. They expand your listings with location details, direct call buttons, and highlight what makes your Wollongong business special. One healthcare provider we work with admitted: "We were wasting money on broad keywords before working with RankingCo. Their team helped us focus on high-intent local searches, and now every dollar we spend brings back three in revenue."

Our Google Ads Management service specialises in maximising return through continuous testing and refinement specifically for local Wollongong businesses.

3. High-Velocity Content & Social Funnels

Wollongong's demographic includes a significant youth population thanks to the university influence, and they consume content differently. According to recent research on Gen Z shopping habits , these consumers value authenticity above all – with 46% preferring socially responsible brands and 62% supporting sustainable practices.

For local businesses, this means creating content that connects on a human level. Short-form videos showcasing your team and process, user-generated content featuring real Wollongong customers, and social content that highlights your community involvement all perform exceptionally well.

A local fitness studio acceptd this approach and saw remarkable results: "We started posting daily workout snippets and client changes on Instagram Reels. Within three months, our class bookings increased by 32%, with most new clients mentioning they found us through social media."

The key is authenticity – Wollongong's younger consumers can spot manufactured content instantly. Show the real people behind your business and the genuine impact you have on our community.

4. Web Design That Converts Browsers Into Bookings

In Wollongong's competitive market, a pretty website isn't enough – it needs to actively convert visitors into leads. With 63% of local searches now happening on mobile devices, your site must perform flawlessly on smartphones.

The most effective lead generation Wollongong websites share common traits: lightning-fast loading speeds (under 3 seconds), clear value propositions visible immediately, friction-free contact forms, and strategic placement of social proof elements like testimonials from local customers.

One professional services firm in Wollongong shared their experience: "We redesigned our website with a focus on mobile users and simplified our contact form from 7 fields to 3. Our lead conversion rate jumped from 2.1% to 6.8% overnight." These seemingly small changes can deliver dramatic results.

For deeper insights on creating high-converting pages, our guide on Boost Conversions with Persuasive Landing Pages walks you through the process step by step.

5. AI-Powered Lead Scoring & Automation

At RankingCo, we're proud of how we've integrated AI technologies to lift lead generation Wollongong campaigns. This isn't about replacing the human touch – it's about enhancing it by focusing your team's energy where it matters most.

AI-powered lead scoring helps identify which enquiries are most likely to convert, allowing your team to prioritise their follow-up efforts. Meanwhile, automation tools work behind the scenes to nurture leads through personalised email sequences and targeted content recommendations.

Modern chatbots can qualify leads 24/7, answering common questions about your Wollongong business and scheduling appointments while you sleep. When integrated with your CRM, these systems can alert your team the moment a lead takes a high-intent action.

A Wollongong real estate agency implementing our AI approach reported: "We're now closing 23% more deals with the same team because we're focusing on the right leads at the right time. The system accurately predicts which property enquiries are most likely to result in listings."

These five strategies consistently deliver quality leads for Wollongong businesses across virtually every industry. The beauty is they work together as a system, each component strengthening the others to create a reliable pipeline of qualified prospects for your business.

Ensuring Quality: Exclusive vs Shared Leads & the Pay-Per-Lead Advantage

When it comes to lead generation Wollongong , there's a crucial distinction that can make or break your ROI: the difference between exclusive and shared leads. This isn't just industry jargon – it directly impacts your bottom line.

Think of exclusive leads as VIP customers walking directly into your shop and only your shop. Shared leads, on the other hand, are like customers being approached simultaneously by several eager salespeople. The numbers tell the story:

Exclusive leads typically convert at an impressive 8-15% for most industries, while shared leads often struggle to reach 2-4% conversion rates. This dramatic difference stems from the competitive pressure and reduced trust that occurs when potential customers are contacted by multiple businesses at once.

"We were spending the same amount on leads but getting vastly different results," shares a Wollongong business owner. "Once we switched to exclusive leads, our sales team started closing deals at triple the rate. The quality wasn't necessarily better—we just weren't competing with five other companies for the same prospect's attention."

The pay-per-lead model has transformed how Wollongong businesses approach marketing. Rather than paying for impressions or clicks that may never turn into actual customers, you only pay when qualified prospects express interest in your services. It's like only paying the fisherman when they actually catch fish, not just for casting the line.

This approach offers remarkable benefits for local businesses:

You gain budget predictability since you know exactly what each lead costs. Your risk is significantly reduced as you're only paying for qualified leads that match your criteria. There's built-in quality assurance since lead providers succeed only when you do. Plus, you enjoy complete scalability —easily adjusting lead volume as your business capacity changes.

As one satisfied Wollongong client told us: "The transparency is refreshing. I know exactly what I'm paying for, and I can trace every dollar spent back to actual opportunities. No more guessing if my marketing budget is working."

For businesses looking to explore this approach, check out our comprehensive Lead Generation Digital Agency services.

How Pay-Per-Lead Works for Wollongong Trades & Professions

The pay-per-lead model shines particularly bright for Wollongong's service-based businesses. Whether you're a plumber responding to emergency calls, a solicitor helping with property settlements, or a chiropractor treating sports injuries, this approach aligns perfectly with how service businesses operate.

Here's how it typically unfolds in practice:

You and your agency partner establish clear criteria for what constitutes a qualified lead—perhaps it's someone within your service area who needs specific services you offer and is ready to book within the next week. You set a comfortable monthly budget cap to ensure predictability. Then, leads start flowing in through various digital channels, delivered in real-time via your preferred method—email, SMS, or direct integration with your CRM.

The beauty of this system is its simplicity and fairness. If a lead doesn't meet the agreed-upon qualification criteria, you simply don't pay for it.

A Wollongong electrician shared his experience: "Before, we were spending thousands on Google Ads without really understanding what we were getting. Now we pay $52 per qualified lead, and with our average job value at $420, even with a modest conversion rate, we're seeing fantastic returns."

Many Wollongong businesses appreciate the no-lock-in aspect of our approach at RankingCo. Your business needs evolve, and your lead generation strategy should be able to adapt accordingly.

Exclusive or Bust: Why Shared Leads Hurt Conversions

I've seen countless Wollongong businesses struggle with shared leads before finding success with exclusive ones. The reasons are compelling and consistent:

When a potential customer submits an inquiry and suddenly receives calls from five different businesses, competition pressure transforms what should be a consultative conversation into a race. The business that responds first often wins, regardless of quality or fit.

This creates a response lag problem—if you're not immediately available when that lead comes in (perhaps you're on another job or with another client), your chances of conversion plummet dramatically. Studies show that leads contacted within five minutes are 21 times more likely to convert than those contacted after 30 minutes.

Perhaps most damaging is the trust erosion that occurs. Imagine searching for a local landscaper and suddenly receiving multiple calls within minutes. Rather than feeling like a valued potential customer, you feel like a commodity being fought over.

Finally, when prospects speak with multiple providers simultaneously, conversations naturally drift toward price shopping rather than value assessment. This pushes businesses toward discounting rather than demonstrating their unique strengths.

A Wollongong mortgage broker who made the switch told us: "The difference was night and day. With shared leads, we were constantly undercutting our rates just to win business. With exclusive leads, we have meaningful conversations about the client's needs and how we can help—and our profit margins have increased substantially."

At RankingCo, we've built our lead generation Wollongong approach around exclusive leads because we've seen how dramatically they outperform the alternatives. We believe your business deserves every opportunity to shine without unnecessary competition getting in the way.

From Click to Customer: Conversion-Ready Sales Processes

Generating leads is only half the battle. Converting those leads into paying customers requires efficient, well-designed sales processes that nurture prospects through their buying journey.

The most critical factor in lead conversion is speed. You might be surprised to learn that leads contacted within 5 minutes of their inquiry are a whopping 21 times more likely to convert than those contacted after 30 minutes. In the Wollongong market, this quick response can be the difference between winning a customer and losing them to a competitor.

"We implemented an automated text message that goes out immediately when someone fills our contact form," shares a Wollongong healthcare provider we work with. "It simply confirms we received their inquiry and tells them when they'll hear from us. This small change increased our conversion rate by 17%."

Effective lead conversion isn't about aggressive sales tactics—it's about creating a smooth, reassuring experience for potential customers. At RankingCo, we help Wollongong businesses develop immediate response systems that make prospects feel valued from the first interaction. This might include automated emails that provide helpful information, SMS confirmations that set expectations, and streamlined call scheduling that respects everyone's time.

We also work with clients to develop structured sales scripts that address common objections while still feeling natural and conversational. These aren't rigid scripts that make your team sound like robots—they're conversation guides that ensure key points are covered while allowing your team's personality to shine through.

Behind the scenes, CRM workflows can automate much of the follow-up process, ensuring no lead falls through the cracks. These can be set up to trigger based on specific lead behaviours, sending the right message at exactly the right time.

The human element remains crucial, which is why we focus on team enablement —providing your staff with the training and tools they need to convert leads effectively. This includes understanding the psychology of Wollongong consumers and recognising buying signals specific to your industry.

Throughout the sales process, nurturing emails deliver valuable content that builds trust during the decision process. These aren't pushy sales messages, but helpful resources that position your business as the obvious choice when the prospect is ready to buy.

Plugging the Leaky Funnel

Many Wollongong businesses focus so intently on generating new leads that they neglect the leaks in their conversion funnel. It's like pouring water into a bucket with holes—no matter how much you add, you'll never fill it up.

"We realised we were losing 40% of our qualified leads simply because we weren't following up consistently," admits a Wollongong professional services provider. "After implementing a 7-touch follow-up sequence, we recaptured nearly half of those 'lost' leads."

Effective businesses use qualification checklists to ensure leads meet their ideal customer criteria before investing significant time. This isn't about rejecting potential customers—it's about directing resources where they'll have the greatest impact.

Making it easy for prospects to take the next step is crucial. Meeting booking tools eliminate the back-and-forth of scheduling, while strategically shared testimonials address concerns before they become objections. "We started including video testimonials from similar clients during our consultation process," shares a Wollongong tradesperson. "It's dramatically reduced the 'I need to think about it' responses."

Smart businesses also identify upsell paths that increase the initial purchase value while genuinely benefiting the customer. This isn't about pushing unwanted add-ons—it's about ensuring clients get the complete solution they need.

Perhaps most importantly, systematic follow-up sequences keep you top-of-mind with prospects who aren't ready to buy immediately. The average consumer needs 7-13 touchpoints before making a purchase decision, yet most businesses give up after just 2-3 attempts.

At RankingCo, we help Wollongong businesses implement these conversion-optimised processes alongside our lead generation Wollongong services. By addressing both lead generation and conversion, we ensure maximum ROI from every marketing dollar, creating a seamless journey from click to customer.

Frequently Asked Questions about Lead Generation in Wollongong

How quickly will I see results?

One of the most common questions we hear from Wollongong business owners is about timing. While everyone wants leads yesterday, the reality is that results vary based on several key factors.

If you're using paid advertising channels like Google Ads, you can often see your first leads within days of launching your campaign. On the flip side, organic strategies like SEO and content marketing typically need 2-4 months to gain real traction in the Wollongong market.

The competitive landscape in your industry also plays a significant role. Some Wollongong sectors are incredibly competitive online, while others offer more immediate opportunities to stand out. Your existing digital presence matters too – businesses with established websites and active social profiles typically see faster results than those starting from scratch.

"We received our first leads within a week of launching our campaign with RankingCo," shares a delighted Wollongong property service client. "By month three, we were consistently generating 35-40 qualified leads per month, more than double our initial results."

Most of our Wollongong clients begin seeing their first leads within the initial month, with a noticeable uptick around month three as we fine-tune campaigns based on real performance data. It's like planting a garden – some quick wins emerge early, but the real harvest comes after consistent nurturing.

What does a typical lead cost?

Lead costs in Wollongong vary widely depending on your industry and the quality criteria you establish. Think about it this way: a lead for a low-cost service will naturally cost less than a lead for a high-value professional service.

In the Wollongong market, we typically see these ranges for exclusive leads:

The smart way to evaluate lead costs is against your customer lifetime value. For example, if your average client brings $2,000 in revenue and you convert 10% of leads, each lead is effectively worth $200 to your business – making even "expensive" leads quite profitable.

Many of our Wollongong clients find that the quality of exclusive leads makes them far more valuable than cheaper, shared alternatives. As one local builder told us, "I'd rather pay more for five leads that convert than less for twenty that waste my time."

How do agencies prove ROI?

At RankingCo, we believe in complete transparency. You should always know exactly what you're getting for your investment in lead generation Wollongong services.

We use a combination of powerful tracking tools to demonstrate clear ROI:

Call tracking is particularly valuable for Wollongong businesses that handle many inquiries by phone. We set up dedicated tracking numbers that record and attribute calls to specific campaigns, so you know exactly which marketing efforts are driving those valuable phone conversations.

UTM parameters are special tags we add to your campaign URLs that help track which sources drive actual conversions on your website. This allows us to see the complete journey from click to customer.

For businesses with customer relationship management systems, our CRM integration connects your marketing data directly to your sales pipeline, making it easy to see which leads turn into actual revenue.

"The monthly reporting from RankingCo has transformed how we view our marketing," a Wollongong business owner recently told us. "For the first time, we can see exactly what we're getting for every dollar spent, and make data-driven decisions about where to invest."

Our comprehensive monthly dashboards bring all this data together in clear, easy-to-understand reports that show not just lead volume, but quality metrics and actual ROI calculations. We don't hide behind complicated jargon – we show you in plain English how your investment is performing.

This data-driven approach takes the guesswork out of your marketing decisions and ensures that your lead generation Wollongong strategy keeps improving month after month. After all, what gets measured gets managed – and what gets managed well grows your business.

Conclusion – Open up Your Potential – Get Ranking with RankingCo

Effective lead generation Wollongong doesn't need to be complicated – but it does require strategic thinking, local knowledge, and consistent execution. At RankingCo, we've seen how combining deep local understanding with cutting-edge digital marketing creates remarkable results for Wollongong businesses just like yours.

What sets us apart is our commitment to innovation. Our AI-driven insights help us stay ahead of digital trends, giving our clients a genuine competitive edge in the Wollongong market. Whether it's advanced audience targeting that reaches the right prospects at the right moment or predictive lead scoring that identifies your most valuable opportunities, we leverage technology to maximise your marketing ROI.

"Working with RankingCo transformed our approach to finding new customers," shares a Wollongong business owner. "They understood our local market in ways our previous agency never did. The leads we're getting now aren't just more numerous – they're far more likely to convert into paying customers."

We're proud of our proven track record across Australia, from Brisbane to Perth and everywhere in between. Our approach is never one-size-fits-all – we customise every strategy to your specific business goals, target audience, and competitive landscape. This custom approach ensures you're not just getting more leads, but the right leads for your Wollongong business.

Ready to transform your lead generation Wollongong strategy and watch your business grow? Let's have a conversation about where you are now and where you want to be. We'll analyse your current approach, identify opportunities you might be missing, and develop a customised lead generation plan that delivers measurable results.

The Wollongong market is evolving rapidly, with more businesses competing for attention online every day. Don't get left behind – partner with RankingCo and let's work together to open up your business potential and establish your brand as a leader in the Wollongong market.

Find how our Wollongong Digital Marketing Services can help you connect with more customers and grow your business. Your journey to better leads and stronger growth starts here.

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Tue, 20 May 2025 00:21:12 GMT

Boost your business with Search engine optimisation Wollongong. Get more local customers and grow online with expert SEO strategies.

Optimise Your Website Like a Pro with Wollongong's SEO Experts

Tue, 20 May 2025 00:21:12 GMT

Boost your business with Search engine optimisation Wollongong. Get more local customers and grow online with expert SEO strategies.

Optimise Your Website Like a Pro with Wollongong's SEO Experts

Tue, 20 May 2025 00:21:12 GMT

Boost your business with Search engine optimisation Wollongong. Get more local customers and grow online with expert SEO strategies.

How to get the most out of your Display Ads

marketing@rankingco.com (Kerry Anderson) — Wed, 07 Dec 2022 04:38:16 GMT

Targeting with Googles Display Ads

As a business, there is naturally an audience you wish to reach the most as you are aware that they are more likely to convert. For example if I was a childcare agency I’d primarily want to reach females as I am more likely to find they require my services then perhaps males. When looking at targeting with Display ads you need to take into consideration Googles 3 areas they feel display focuses on in terms of marketing goals:

Building awareness

Influencing consideration

Driving action

Building Awareness is the top of the sales funnel and is quite a broad group. If you’re wanting more people to know about your brand and maximize your exposure then this is the perfect option for you.

Influencing Consideration is the middle of the sales funnel. You have users who are actively online, looking, and you want to influence their decision to look at your brand over other brands. They aren’t quite ready to convert as they’re still in the “research” phase of buying - but connecting with them at this phase is important as they quickly move between the middle and end of the buyers funnel.

Driving Action is the end of the sales funnel. You have users who have completed their research phase and are ready to take action and engage a company. This is a perfect time to use your remarketing lists that you have generated through the previous two stages are you are aware of where they are in the buyer’s cycle.

The targeting options you can utilize are:

Demographic Targeting

Affinity Audiences

Custom Affinity Audiences

In-Market Audience

Custom Intent Audiences

Similar Audiences

Remarketing

Standard Remarketing

Dynamic Remarketing

Demographic Targeting is where you select the audience based on certain demographic information that Google has garnered about the user from both direct methods and indirect methods eg assumptions based on activity. When users set up their Google profile there are specific questions Google has them answer in this creation phase for example their age and gender. Other demographics such as parental status as also areas Google allows you to target. In the scenario above of the childcare agency, they would utilize all three of these options by potentially looking to target females between the ages of 24-38 who are parents - primarily as this bracket is more likely to convert then perhaps males in their 60s who aren’t parents. This is best suited for building awareness.

Affinity Audiences are, as Google would describe, TV-like audiences. What they mean by this is that you can target users based on the things they are passionate about, the type of lifestyle they lead, and their interests based on compiled data of their activity online. Google’s machine learning is able to differentiate between passive and active users - those who are inherently more likely to be highly engaged with a topic over those who were just browsing or researching. There are over 100+ affinity audience options available to select from. This is best suited for building awareness.

Custom Affinity Audiences is where you get to create your own niche group of individuals. Let’s say perhaps the affinity audience of “health and fitness buffs” isn’t what your gym is looking for and you want to custom create an even more refined audience, then custom affinity audiences give you that option. To go this granular however you need to have a solid understanding of your potential clients - who they are - their likes and dislikes - in order to refine the group successfully to be better than Google’s machine learning. This is best suited for building awareness.

In-market Audiences are a group of users who are presently online weighing up their decisions between products and brands. They are close to the buyer’s stage in the sense that they are considered highly active. Google looks at their “purchase intent” based on previous activity online to determine who fits within this group. This is best suited for influencing consideration.

Custom Intent Audiences is where you can customize your in-market audience group more. It enables you to tailor the target group based on keywords, URLs, and APPs that you feel best covers your group of potential buyers. This is best suited for influencing consideration.

Similar Audiences is where you can utilize data from an existing remarketing list or another list you have generated that displays what a typically “buyer” is like online. Google then seeks out other users who are similar in demographics to the ones you have uploaded and creates an audience list around this. This is best suited for influencing consideration.

Remarketing is where you capture data of specific users when they have been to your website based on a ‘cookie’ that you have placed on their browser due to them being on your website. Remarketing lists are creative in the sense that you can generate a list of uses based on their activity when they were on the website eg a list of those who purchased compared to a list of those who abandoned their cart at checkout.

Standard Remarketing is where you simply show your ads to previous uses are they browse the internet You would have pre-created what ad they will see and the image will be a standard image used for all users within that remarketing list.

Dynamic Remarketing is where you can show users ads based on specific pages or images they looked at on your website. For example, if you were a watch store and a user looked at a Tag Heuer watch on your website - you can then show them ads with that specific watch on it to attempt to entice them back to your website - you can take it a step further by having discount codes available with the image to give them the motivation to return and urgency to checkout. You will need a data feed in order to utilize this option.

As you can see there is a multitude of targeting options within Google Display Ads. In order to get the best use of your advertising dollars, we suggest allowing one of the team to run a complimentary audit on your Google Ads account today. Reach out to the team via our contact us page.

What are Smart and Standard display Ads?

marketing@rankingco.com (Kerry Anderson) — Wed, 07 Dec 2022 04:38:15 GMT

Google Display Ads

Google created what they call “Display Ads” back in 2003 - three years after the Google Ads network was established. By 2020 there are over 3 million apps and websites that the display network operates across enabling businesses to reach around 90% of online users worldwide. That’s a huge figure when you think of how little Google charges for these ads. A normal Google Search Ad cost per click can range from a few dollars to hundreds of dollars, in comparison display ads are as little as a few cents and at maximum are still astronomically cheaper than other advertising options.

From 2020 Google boasts that their Display Ads drive results for advertisers with the added benefit of Intent Signals coupled with Machine Learning. What Google is saying here is that they are reviewing data obtained by monitoring users behavior online and across sites to determine how they operate and ensuring that your ads are displayed in the best format possible for them. That’s phenomenal! The automation they use, with targeting and bidding in their control, lets Google tell you your ad can be put in the right place at the right time, or in their words “reach users in the moments that matter”.

The sheer scale of 3 million apps and websites means that businesses are no longer conformed to have to advertise in one area and deal with multiple agencies to get that level of global reach. One Ads account, set up correctly, can enable business in California to advertise to users in Australia, New Zealand as well as Canada.

Display advertising is designed to engage potential clients earlier in their buyer’s cycle. With the “intent” based model of Smart Campaigns aiding their bidding strategy, you are trusting Google's Machine Learning to place your ads in front of an audience who may have not heard/seen your business before - therefore opening up your buyer’s channel.

Google has two types of Display Ads available - Standard and Smart, which we will investigate further below.

Smart Display Ads are, as the name suggests, Smarter, as they are completely automated. As a business you do get some form of control over them in the sense of what images you allow Google to display, some content options you want them to use, how much you’re willing to pay per day and per “acquisition”. Google takes all that information and determines which ads to display and what images generate the best outcome. From here the machine will commence its learning phase and continue to make the alterations it deems suitable and display the ads where it feels the audience best suits. As the learning goes on your ads become more refined. Cost Per Acquisition (CPA) or Return On Ad Spend (ROAS) is the bidding methods used for these ads and its important to understand what they mean. Rather than Google charging you each time your ads are clicked on by a user (cost per click CPC), CPA is where you set what a “conversion” is when you create the ad and you are charged only when that conversion occurs also known as acquisition. ROAS works in the same way and means that your bids are automatically altered at the time of the auction based on the likelihood that you will convert for that search eg pay more if it means higher chance to convert and vice verse pay less for lower conversion search terms. You won’t be able to start with a Smart Display Ad initially as Google requires your display campaigns to have achieved at least 50 conversions on display (or 100 on search) within the last 30 days. This is where a smart digital marketing agency becomes useful as they work with you to achieve these goals to then be able to take advantage of Google's Machine Learning.

Standard Display Ads are where you are given full control over all aspects of the campaign as each area requires you to manually create or set it. Google gives you 3 objectives to choose from when initially creating your Standard Display Ad being - to build awareness - influence consideration - drive action. Selecting which one is right for your business depends on the outcome you are looking for. If you are a “new to market” brand looking to get your name out there and people knowing who you are then building awareness will probably work for you. If you want people to “explore” your companies options over others then influencing consideration is best. If you simply want more sale or more leads then driving action would be better as it seeks to motivate users to engage with your brand over others. Unlike Smart Campaigns where the bidding method is set by Google - with Standard Campaigns you have two other bidding options to choose from on top of ROAS and CPA - Enhanced Cost Per Click and Maximised Conversions. Enhanced CPC is a bit different to manual CPC as with enhanced you are still giving Google control on bidding higher or lower depending on whether it feels it is likely to convert. Maximised Conversions is a bidding strategy that is purely focused on getting as many conversions as possible within your current budget - it isn’t about pacing your budget or ensuring your ads are shown continually throughout the day rather just getting as much “bang for your buck” as it can. The other area you have to set when creating a Standard Display Ad is the format of the ads themselves. The two options available from Google are Responsive Display Ads (ads which automatically adjust size and format to suit what device the user is searching from) or Uploaded Ads (where you control how these ads will look depending on the device but will be required to upload multiple ads to cover each size variation).

Now that we’ve covered the two Display Ad options available to you, it's time to put your thinking hat on - or if you’d prefer some help in deciding which option is best for you, feel free to contact the team today!

What is the Google Search Term Report?

marketing@rankingco.com (Kerry Anderson) — Wed, 07 Dec 2022 04:38:14 GMT

A Google Ads Search Term Report, What Is It?

The search terms report is a list of search terms that people have used, and that resulted in your ad being shown and clicked. Depending on your keyword matching options, the search terms listed might be different than your keyword list.

How to view your search terms report

Click All Campaigns in the navigation pane on the left, then click Keywords in the page menu.

Click Search terms at the top of the page.

You'll see data on which search terms triggered impressions and clicks.

You can alter your search terms report and modify which columns show by clicking the column icon . This will allow you to add, remove, or reorder the columns in your report.

To download the data in a report, click the three-dot icon and select Download.

Keep in mind that you’ll only see search terms that were used by people at least 8 hours ago and have either received clicks in the past 30 days or were searched for by a significant number of people. Any search terms that did not meet this criteria will be summed up in the 'Other search terms' row.

Utilising the information in this report is crucial to the success of the account. You will see underperforming keywords against performing ones and be able to add them to your negative keyword list. You also will see trends of specific searches which you can then create specific ads to target to improve your quality score and potentially reduce your CPC and increase your conversions.

How are Google Ads Run?

marketing@rankingco.com (Kerry Anderson) — Wed, 07 Dec 2022 04:38:13 GMT

How are Google Ads Run?

Looking at the above image you can see there are 2 campaigns. You set the daily budget at the campaign level so it’s important to ensure that you do not use more than the total allocated budget for the entire account. You also set the location to be targeted at the campaign level. Under each campaign are the AdGroups. You use AdGroups to separate the ads or products that you wish to advertise. So if you wanted to advertise for an electrician you would set one ad group for after-hours services and all the ads would match as would the keywords - then for the other adgroup, you would advertise domestic electrician services specific to the service required eg hot water element, power points, etc so the ads which are created are relevant to what the person is searching on Google.

Google enables businesses to “bid” on keywords (which is what someone physically types into Google) that they want their ads to show for. Google doesn’t charge the business unless someone clicks on the ad. If someone just looks at the ad and scrolls past it Google calls that an “impression”. If they then click on the ad Google charges them a fee based on a few metrics: ad relevance, landing page experience, expected click-through rate, how many other businesses are bidding on that keyword plus more. It is an online auction run at the time someone searches for a term ~ Google calls it a “cost per click” as they charge for every click.

Businesses choose what search terms they want their ads to appear for, where they want their ads to show, how much they are willing to spend on Google per day and per click, what time of day/day of the week they wish to show plus more.

The amount Google charges per click is dependent on your Quality Score as well as how competitive the search term is. If you were an insurance company wanting to show for the words “auto insurance price quotes” you would pay around $54.91 per click. The figure can be higher then this if your Quality Score is poor.

Your Quality Score is made up of three things:

1. Ad relevance measures how closely related your keyword is to your ads.

2. Landing Page Experience. A measure that Google Ads uses to estimate how relevant and useful your website's landing page will be to people who click your ad.

3. Expected Click Through Rate measures how likely it is that your ads will get clicked when shown for that keyword, irrespective of your ad's position, extensions and other ad formats that may affect the prominence and visibility of your ads.

In order for your client to get leads they will need to have a sufficient budget allocated to their account to enable their ad to remain visible when their clients are searching. Think of yourself going to a shopping center to buy an outfit. You might walk in and out of 15 different stores before you finally settle on the item of clothing you wish to buy. Online is no different. People click in and out of ads looking for what they feel is the best website (and ultimately company) to service their inquiry. We know through experience that a client needs to receive no less than 10 clicks per day in order to achieve 1-2 inquiries. So in order to gain those 10 clicks their daily budget needs to be = (10 x the average cost per click) of their keywords. So if we use the example of an electrician in San Francisco, Google currently charges on average $6 per click, so your client would require a $60 per day budget to get 1-2 calls per day.

Google split tests the ads they show to your audience to determine the best performing ad to display. Because of this you will always have no less than 3 ads per ad group to enable enough options for Google to select between.

Are Google Ads Effective?

marketing@rankingco.com (Kerry Anderson) — Wed, 07 Dec 2022 04:38:02 GMT

You may ask what are Google Ads and more importantly, are Google Ads effective?

When dealing with a Smart Digital Agency the simple answer is yes.

Effective promotion requires an effective platform. Therefore, reaching out to the best Google Ads Experts is necessary. Henceforth reaching out to the smart google agency is the way to go. Thus, one of the leading most important places to promote is through google adverts. There is an abundance of things that can be done through google adverts. It’s more than just displaying an ad for the people to see. It’s a whole new world of exciting promotions including, keyword planners, ads editor, ads manager, reach planner, etc.

Through Google ads, it is important to understand that every unique need is satisfied. It is made in such a way that it is easy to control and easy to promote. Advertisement is placed according to the segment that has been targeted. They are quite effective where the selected target audience is reached. This means that no excess or waste of work is being done. The service of google ads is worth the spend if the clicks from the users are actually genuine. This smart digital marketing works with the specific placement of the advertisements, this actually becomes very effective.

Here, the AdWords platform is run which is mainly based on pay-per-click advertising. Google ads are quite safe, if that is the main concern. The advertisement directly links to the company’s page when clicked. It takes the customers to where they want to go, so long as everything is properly executed. Now, the money spent should be linked to the overall benefit that is being offered. It is important to see that google ads run on pay per click aspects, so there are different costs linked with different types of ads. The cost can go from anywhere around $2 to $50 and more. This solely depends on the needs of the advertiser. We provide services of google ads for small businesses. Here the main issue arises of whether this works on small business or not.

The main purpose of google ads is to promote small businesses. With pay-per-click aspects, small businesses have a greater chance of being promoted. The more expensive the advertisement, the more clicks the business will get. Some confusion may arise as to whether google ads and AdWords are the same. While they may seem similar, AdWords focus on keywords and per click promotions, which google ads are there to promote the business by displaying ads. Everything for a new start-up could need, google ads is a smart way to kick off the business.

The companies that utilize Google Ads use to target users by 2 major networks one is the search network and display network. The searching network also includes pay per click ad. Within this bid are placed by the advertiser on keywords. Keywords are related to the business of the advertising company. In this way, companies get the chance to show ads to users when entering keywords into Google while doing the searching. Pay-per-click is basically the paid search.

The Display network proposed advertisers the ad options to put the visual banner-style ad on site which is the constituent of the Display network. There are about 90 percent of global internet users who are using the Google Display Network. This is a massive potential audience. After setting the Google AdWords account the AdWords account should be structured properly. The good effect occurs through logical account structure on multiple vital PPC metrics, like Quality Score. By confirming that there is a proper structure of AdWords account there are multiple advantages such as:

Higher Quality Scores (hence cost per click is less)

Optimization and maintenance of account is easy

Traffic and clicks are relevant

The Huge Google Ads Update You Need to Know About

louise.cronin@rankingco.com (Lou Cronin) — Fri, 05 Feb 2021 04:37:45 GMT

Have you heard?

Everything you need to know about the 4 Feb 2021 Google Ads Update.

This morning the Google Ads dropped a BOMB on the advertising world with the announcement of their upcoming (and unavoidable) Google Ads Update.

With the biggest change in Google Ads the team here at Ranking Co can remember for years, Google are changing the way in which keywords are targeted and changing the definitions of their match types. Say goodbye to your trusty Broad Match Modifiers and hello to a new type of Phrase match.

In their statement released today - Feb 4, 2021 - Google stated that this change was brought on by their 'improved understanding of intent' and aims to 'make it easier for you to reach your customers'. Building on updates that began their release in July 2019 and in line with their impending SEO updates due to take effect in May, Google has upped the importance of user experience in their algorithms and is focusing on the 'meaning of a search' rather than the actual words typed into the search engine.

What does this mean for you?

So what does this mean for your current Ad Campaigns? Short answer - A LOT.

Basically, rather than a phrase match only triggering when additional keywords are placed before or after your specified term, it will now also trigger when those additional terms are placed within the phrase. However, unlike Broad Match Modifiers it will respect the order of your phrase. Google believes this will allow them to broaden the reach of phrase match keywords without sacrificing the searchers intended meaning.

If you're currently running a Google Ads Campaign - especially if you're utilising Broad Match Modifiers or Phrase Match keywords - we recommend a complete review of your strategy and structure.

Oh - and did we mention that this takes effect in only 2 weeks?!

Yep starting Mid-February 2021 you can expect to see these changes impacting your account!

Terrifying! We know! That precious ad campaign that has been your old faithful will be changing. Don't start turning off your account just yet - this could be just the opportunity to get ahead that you've been looking for. We know that Google loves early adopters, so getting the jump on this change could see your impression share skyrocket and your performance improve.

Need help navigating this change? We're here to help!

We're offering free health checks to anyone who is concerned about how this Google Ads update might impact their account and providing valuable advice so that you can use this chance to make 2021 your best Google Ads year yet.

Get in touch! We'd love to hear from you!

What Are Facebook Ads? Are Facebook Ads Effective?

marketing@rankingco.com (Kerry Anderson) — Sat, 05 Sep 2020 03:23:40 GMT

You may ask what is FAcebook Ads and just as important, are FAcebook Ads for small business effective? When working with a Smart Digital Agency the answer is yes.

The world of social media is where real promotions take place. Facebook ads experts here are ready to fulfil every single one of these needs if the clients. Facebook ads are usually purchased on an auction basis. Here the advertisers are charged on the basis of actions, impressions or clicks. When these ads are purchased, then they are delivered all over Facebook. They are also shown in the Facebook News Feed where more and more people get to see them. They are presented in two ways, sponsored stories and advertisements.

Smart digital marketing includes Facebook advertisements that are essential for further promotions. This smart Facebook agency looks to help its clients get the best ads based on users and their searches. A selected audience is targeted and the advertisement is promoted to them based on their searches. Facebook ads are safe, and especially the users are kept safe. Community standards are met and that is why the advertisements are completely safe. We as a Smart Facebook agency know these standards and work to place the best advertisement. There are over a billion people on Facebook. There could not have been a better way to reach these people. It is efficient and leads to results.

Facebook ads can also be pay per click. This depends on the advertising strategy that has been chosen. The company will be paying if people click on the advertisement and that is how efficiency is made. Now the main question of whether Facebook ads are for small businesses. Facebook ads for small businesses are key to their success. A company that is not being shown on the top social media website, is going to be overlooked by the customers.

People look for the best company to purchase from, they look for the cheapest. If a small business provides all of those things but does not promote on Facebook, then they will lose on 1 billion potential customers. This might all be purely hypothetical, but it is important to understand. People need to see change; they need to see a company that gives them all they want. Showing them that they have a strong Facebook presence would be essential. Promoting everywhere and using smart digital marketing strategies to take the business further, is the key to success. The advertisements might be expensive, they might be linked to pay-per-click, but they are also effective.

In the present era so many businesses use their Fb pages appropriately to attain their follower and to let them know that they belong from the same community. Through this, they provide direct communication and interaction chance to the customer and construct the sound image of the brand. In this way the loyalty of the customer also maintains. Fb ads provide companies the top-notch opportunities to attain audiences. Through this growth increases along with the increased rate of retention rate. This upsurges sale. This all done due to the correct usage of Fb ads for better relationships. Though these ads on Facebook are relatively cheaper they are worth a lot. These ads aids in providing the business a great height. Though results cannot be generated in a few nights it takes some time to establish a position. In case the company invested the proper time then eventually success will be the result. Fb ads aids in augmenting the content reach. This option of attaining more and more customers is not only practicable but easy too for boosting the marketing strategies. Duplicate ads can also be created which aids in targeting the other segments of the audience.

What is SEO? Is SEO effective?

marketing@rankingco.com (Kerry Anderson) — Sat, 05 Sep 2020 03:21:41 GMT

You may ask what is SEO and just as important, is SEO for small business effective? When dealing with a Smart Digital Agency the answer is yes.

Don’t fear the complicated word search engine optimization. It is merely as simple as they come. We are an SEO agency that also looks to benefit our clients by helping their business grow. This marketing tool is simple, yet it helps achieve one of the most important goals. Search engine optimization makes sure that the website of the business is listed in the top search results.

How many times must you have gone to the second page of Google to look for something? Exactly why we are SEO experts and we help the business stay on the top page and search results. SEO does cost money as every form of advertising does. Keeping the current costs in perspective, in 2020 costs around $750-$2,000/month. This is based on the project. If a project is one time, then it will range from $5,000-$30,000. It might seem pricey but it’s worth it if the results are seen and the practicality measured. SEO does matter actually; it is one of the most important ways for smart digital marketing.

When people like a product, they immediately want to understand more about the company. The first thing they do is search up companies that provide the same but at a lesser cost. SEO experts here help the company be the one the people click on. SEO for small businesses is also important. It is the line between success and failure. A small business will always be at the bottom if drastic marketing measures are not taken. SEO and PPC also have a strong link. They are both marketing tools and using them together increases the chances for greater and effective advertising. More advertising helps people see the company in the top searches and that is what people look for. If they see a company popping up everywhere, customers will look for that company.

SEO companies are definitely worth it and there is no questioning there. Professional who knows how to handle work and promote the business in the right way, there can be no mistake made with promoting the business. SEO keywords are also an important function here. These are phrases in the web content that ensure that people find the site. Whichever keyword matches the search, the website is going to be listed in the top searches. Henceforth, SEO and SEM (search engine marketing) should be done with the help of professionals to make sure the website is well optimized for search engines.

For the brand, there are limitless opportunities related to brand equity and awareness. Through the digital world, there are countless options for exploring the goal of attaining inclusive organizational goals. SEO is included in those approaches which aid in companies at the competitive advantage. Through SEO organic search engine results are attained due to qualitative and quantitative website visits. The company needs to learn how SEO can benefit them. SEO helps in enhancing user experience. SEO is now gaining so much progress and have become the essential rudiment of many businesses. This aids in enhancing the sales within the business in so many ways.

It is the Primary Source of Leads

Aids Establish Brand Awareness

Carries Higher Close Rates

Cause Higher Conversion Rate

Construct credibility of Brand

Endorses Improved Cost Management

Enduring Marketing Strategy

formulate online Marketing Activities Synergy

Helps in attaining Market Share

Progresses Website Speed

Promote Local Users to go to the brand’s Physical Store After the Search

Put the company on a competitive edge

Safeguards Website Mobile-Friendliness

Upsurges Brand’s Followers on Social Media

What is Conversion Tracking?

marketing@rankingco.com (Kerry Anderson) — Sat, 05 Sep 2020 03:19:30 GMT

What is Conversion Tracking?

The word might seem technical, as it should be. This process is a complicated one, thus it is better left in the hands of professionals. Conversion tracking is a tool that allows the user to see what happens when the customer makes the first contact with the advertisement that has been promoted. When a customer completes an action such as, purchased a product, called the business, downloaded the application or signed up for the newsletter, these actions are known as conversions. Companies need to define these actions as valuable to be known as conversions.

Conversion tracking google ads means that the user needs to see when happened after the potential customer clicked on the ad. They would want to see that action the customer took, such as did they purchase the product? Conversion tracking Facebook is done in the same way. Here on the ad’s manager report, the data is shown as to what actually happened after the person clicked on the advertisement. Conversion tracking Instagram is done to know how much traffic the advertisement is generating from the promotions.

Smart digital marketing includes all these things. Conversion tracking is a major part of it. To know if the advertisement is actually successful is important. In order to not waste time and money and to use resources elsewhere, conversion tracking is important. This is done with the help of a conversion tracking code that tracks the activity of the user on the site. This code places a cookie on the device of the user when they interact with the advertisement. This aspect of conversion tracking is also important on other social media websites such as Twitter. To know whether the person has come to the website from Twitter and how they interact, conversion tracking is necessary. This complete process helps identify customer behaviour and increase the understanding of the person.

Advertising is more than just promotion; it’s based on actions and behaviours and then reimplementation and restructuring before the final strategy is set. Getting to know the customer through conversion tracking and using resources in a better way is how businesses are born. Using conversion tracking on google ads, AdWords, Facebook, Instagram, Twitter, etc., are all ways to know if the PPC is working and whether the resources are being used efficiently or not. It is an important part of the promotion and a valuable way to take the business to greater heights.

Descriptive and properly written ad copy is the surreptitious ingredient for high converting keywords. In case some keywords are not playing the top-notch role than it is necessary to work and perform an experiment with keywords and then look at the effect. Conversion tracking enlightens website improvement. Conversion tracking is essential as due to its absence every change within campaign approaches are shots in the dark. It aids in giving the right direction. Conversion tracking data campaign's performance proof which helps the development of the campaigns. Insufficient website content includes the low converting keyword.

When the user visits the websites by clicking the ad sometimes expectations aren’t met. Well written and helpful information on the website is a source of attaining users. Conversion tracking has the option of optimization for enhanced performance. For every business, it may fluctuate as one formula cannot work for every business. It all requires effort and courage to increase conversions which ultimately results in a fruitful outcome for the business. It generates transparent data which display the outcome direction and progress multiple growth opportunities.

What are Instagram Ads? Are they even effective?

marketing@rankingco.com (Kerry Anderson) — Sat, 05 Sep 2020 03:19:27 GMT

What are Instagram Ads and more importantly, are they truly effective for SME's in 2020?

When working with a Smart Digital Agency like RankingCo - absolutely.

Now, an important piece of advertising that takes place is on Instagram. Essentially Instagram advertising becomes an important part of social media advertising. In order to reach a larger audience, this is used. Especially when a specific audience is selected for the promotion, then this method comes in handy. On Instagram, the main promotion is done through images, henceforth, it is necessary to provide these images that represent the business in a more open manner. Here posts sponsored content on Instagram is paid to reach the audience. Instagram advertising is efficient in many ways. It helps people understand the business on a much deeper level and identifies the core of the business. With quotes and phrases, the company is promoted and the people are able to make a much greater connection. Instagram ads experts make it their duty to promote the company in the best way. This way of smart digital marketing is essentially important to highlight the key area of the business. The smart Instagram agency looks to increase followers and ensures that the ads are legit. Instagram advertisement helps the business reach a wider audience that does not exist on Facebook or other social media sites. These adverts help small businesses grow and promote their key areas. Instagram ads for small business is how these businesses are promoted.

Small businesses need to show their potential and capabilities. Capturing a position on Instagram will help them capture a strong image within the minds of the new generation. This opens up a greater audience for the company to cater to. Instagram ads prove to be reliable in every case. They are generally safe and do not require much work. Though still, a smart Instagram agency is needed for the process to be completed in a smooth manner. Promoting a business is no joke, and with the increasing competition entering 2020, things have gotten even harder. Every aspect of the Instagram advertisement now needs to be looked over by professionals. In order for the Instagram ads to be effective in 2020, professionals who know what they are doing and have the required experience, need to be chosen. When all things are considered, Instagram ads also include PPC as many different ways can be used to promote the business. This just needs to be done the right way and in the right manner for the business to reach maximum customers.

Instagram ads help in gaining the boundless audiences. This tool is considered to be an efficient instrument in attaining targeted groups on the basis of multiple demographics, consumer behaviours, users’ interest and location. Targeting ads permit the placement of ads for the right people. Through this option brands to make & present these ads to specific users on the basis of focus, intent and goals of the company. For companies, this is considered to be an efficient way to attain maximum objective-based marketing campaigns.

Those companies who are interested in building the consumers' satisfaction are in constant contact with the customers of the company and build strong customer relationships. Customers can do personal messages to the company. Customers can present their issues by placing personal messages for the brand. Instagram is not only restricted to make known to the products of the brand and promotional campaigns. It is viewed as the service channel for both the potential and present consumers. Through this podium, consumers and brands can do direct communication with the business. Hence it is considered to be an efficient tool not only for small enterprises but for large enterprises too.

What are the different types of Google Ad accounts

marketing@rankingco.com (Kerry Anderson) — Sat, 05 Sep 2020 03:05:40 GMT

What are the different types of Google Ad accounts?

Beta, Express, Full Google Ads, Smart Mode, Expert Mode…….Google Ads has been known by a few terms in its time. Google's transition of names has been a marketing exercise to differentiate the “entry-level easy to do” Google Ads versus the “complex...you need help” Google Ads. Currently, Google differentiates these two areas more prominently by giving the user a step by step way to create a Google Ads account that doesn’t go into any complex areas ~ they call this a “Smart Account” where AI is used to build out everything. The client simply types in the website to show and a few areas of interest they want to show for (very generic) and puts in their daily budget and BAM their Google Ads account is now setup. Should they wish to change from this to the “Expert Mode” they have to request to change views and are prompted by Google to stay on the “Smart Mode” unless they are receiving digital marketing support.

The easiest way to explain these two areas to a client is to ask whether they've had an entry-level app on their phone before compared to a full version. The full version gives the advertiser much more control over what they wish to show for, when and where plus more. But Google is correct - unless they are receiving digital marketing support they should remain on the Smart Mode as companies like ours wouldn’t exist if it was easy enough that anyone could do it.

Digital Marketing isn’t just search. It also encompasses mobile phone apps, email marketing, website chat features…..anything that puts your brand out to the market. The extension to non-Internet channels differentiates digital marketing from online marketing.

The benefit of the full version is the data you get as well. Google collects serious amounts of data every time someone uses it to search. They then use this data to ensure we as the searches have the best possible experience. That is why nowadays when you start typing a search into Google it begins to complete the search for you. It uses Artificial Intelligence to ascertain what you are looking for and attempts to place that in front of you every time.

Search Campaign

When you open a browser and search on Google, the ads which are shown to you are Search Campaigns. These can include Maps, Shopping and Google Images as well as the normal text-based ads.

Display Campaign

Google has 2 million + websites, videos and Apps that allow Googles Display ads to show on them. This is called the Google Display Network. Sites such as eBay, Youtube, Gmail, news websites plus more. By selecting the interest area of the demographic searching and placing a display ad to entice them your client is able to show a cost-effective ad to push market their product to potential audiences.

Display Network sites reach over 90% of Internet users worldwide*. With the Display Network, you can use targeting to show your ads in particular contexts (like “outdoor lifestyles” or “cnn.com”), to particular audiences (like “young mums” or “people shopping for a new sedan”), in particular locations and more.

Remarketing Campaign

Remarketing is a feature that lets you customize your display ads campaign for people who have previously visited your site, and tailor your bids and ads (using dynamic remarketing) to these visitors when they browse the web and use apps. When a searcher has clicked on your ad we will place a cookie on their browser and then re-show your ad to them for the next 30-90 days.

What is digital Marketing

marketing@rankingco.com (Kerry Anderson) — Sat, 05 Sep 2020 03:04:35 GMT

What is Digital Marketing?

Depending on who you speak to Digital Marketing has a number of definitions. For us Digital Marketing is the advertising of your business on all online platforms in a variety of ways ~ whether that's paid or low/no cost advertising.

The sheer scope of online options nowadays is astronomical but rather than spreading clients budgets too thinly trying all options we stick to the areas that are proven to get our clients leads and conversions.

Over the last 24 months, we've seen a strong shift in focus back to Content both by consumers and digital platforms. Good quality information is KING at the moment ~ but without a solid advertising strategy behind it, no one will know it exists.

With the ever-increasing levels of competition, it is important to have the right partner supporting a business through their advertising channels.

The 1990s was where the term Digital Marketing originated. Fast forward to the 2000s and the development of Social Media was a major game-changer. The social aspect and it becoming part of our everyday lives changed how businesses needed to present their offerings to the public. An almost seamless experience across devices and platforms was consumer-led and swiftly picked up by the larger search engines.

Think of the last time you purchased something off Facebook, or booked a service via an app, or searched for “places near me” on Google or BING via Siri……

With an ever-evolving world of digital, we are seeing new digital products come out to market and trend quite quickly. Before Facebook, there was Bebo, before Bebo it was Myspace. Now it's TikTok and Snapchat. The demand from consumers for digital escapism allows businesses to reach out to their target marketing in a soft way by push advertising, something that was limited to flyer drops, radio, and billboards historically. There has been more development in the online space in the last 5 years than all of the last 50 combined!

Artificial Intelligence AI will be the next tool that will become more readily available to everyone as it already has been for some time for companies such as Microsoft and Google.

Make the most of the season by following these simple guidelines

marketing@rankingco.com (Kerry Anderson) — Sat, 05 Sep 2020 02:39:31 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage,

here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

Keep in touch with site visitors and boost loyalty

marketing@rankingco.com (Kerry Anderson) — Sat, 05 Sep 2020 02:39:31 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Tips for writing great posts that increase your site traffic

marketing@rankingco.com (Kerry Anderson) — Sat, 05 Sep 2020 02:39:30 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

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Make the most of the season by following these simple guidelines

Keep in touch with site visitors and boost loyalty

Tips for writing great posts that increase your site traffic

Speak to your audience

Take a few moments to plan your post

Don’t forget to add images

Edit carefully before posting

Need help navigating this change? We're here to help!